How short can a product description be?

Around 80 to 150 words is enough for most physical products. Category pages and considered purchases justify more. Padding a simple product to 500 words helps nobody.

Can you handle a few thousand SKUs?

Yes. Bulk ordering is built for exactly this, and the per-word price does not change with volume.

Will descriptions be unique per variant?

If you order per variant, yes. For colour or size variants we would usually suggest one description for the parent product and canonical tags on the variants instead, which is cheaper and better for SEO.

Do you write in the language of each market I sell in?

Yes, with native writers per language. If you already have descriptions in one language, the translation service is the cheaper route to the rest.

Product description writing service

Unique descriptions for every SKU, so your catalogue stops competing with the manufacturer's copy and everyone else's.

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Most online stores publish the manufacturer's description verbatim, which means several hundred retailers are all offering Google the identical paragraph. Google picks one, and it is usually the retailer with the strongest domain. Everyone else's product pages sit unindexed or invisible.

Rewriting descriptions is the least glamorous SEO work there is and one of the highest-return, because it turns dead catalogue pages into pages that can actually rank for long-tail buying queries.

Written for the person about to spend money

A good product description does three things at once: it confirms the specification, it answers the objection that stops the purchase, and it does so in language people search with rather than the language the manufacturer's engineers used.

That last part matters more than it sounds. Shoppers search for what a product does for them. Spec sheets describe what it is. Bridging the two is most of the job.

Catalogue-scale ordering

Product pages are rarely a one-off. Bulk ordering lets you submit an entire category at once, with per-item subjects and keywords, and receive back consistent descriptions that do not read as if fifty different freelancers wrote them.

Individual product and SKU descriptions
Category and collection page copy, which usually has the higher search volume
SaaS feature and use-case pages
Buying guides that link into the catalogue

Working from specifications

Send the spec sheet, the manufacturer's copy, a link to the existing page, or all three. The writer works from your source material rather than inventing features, which matters because a fabricated specification in a product description is a returns problem, not just an SEO one.

Frequently asked questions

How short can a product description be?: Around 80 to 150 words is enough for most physical products. Category pages and considered purchases justify more. Padding a simple product to 500 words helps nobody.
Can you handle a few thousand SKUs?: Yes. Bulk ordering is built for exactly this, and the per-word price does not change with volume.
Will descriptions be unique per variant?: If you order per variant, yes. For colour or size variants we would usually suggest one description for the parent product and canonical tags on the variants instead, which is cheaper and better for SEO.
Do you write in the language of each market I sell in?: Yes, with native writers per language. If you already have descriptions in one language, the translation service is the cheaper route to the rest.

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Create a free account and order in minutes. Pay per word, with no subscription and no monthly minimum.

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