Website translation services

Human-written website translation that preserves your meaning, brand voice and commercial purpose while adapting the content for a new language and market.

Content by Bazoom works with native-speaking writers across more than 20 languages. Translate a single landing page or localise content across an entire website, with pay-per-word pricing and no subscription or monthly minimum.

Website translation that reads naturally

A successful website translation should not feel like a translation.

The information must remain accurate, but the language also needs to sound natural to the people reading it. Sentence structures, expressions and calls to action that work in one language can feel awkward or overly literal in another.

Content by Bazoom adapts existing website content for a new audience while preserving the purpose of the original page. Product descriptions still need to explain the product clearly. Landing pages still need to communicate the offer. Blog posts still need to answer the reader's question.

The goal is not to replace each word with its closest equivalent. It is to create a version that works in the target language.

Translation and localisation

Translation transfers the meaning of content from one language to another. Localisation adapts that content to the expectations of a specific audience or market.

Depending on the brief, localisation can include changes to:

  • Sentence structure and phrasing
  • Idioms and cultural references
  • Tone and level of formality
  • Calls to action
  • Measurements and number formats
  • Dates and currencies
  • Product and industry terminology
  • Examples intended for a particular market

Not every page requires the same level of adaptation. A technical guide may need to stay close to the original terminology, while a campaign page may require more flexibility to preserve its tone and impact. You can tell the writer whether the translation should follow the source closely or be adapted more freely for the target market.

What website content can we translate?

Anything you have already published in one language can be adapted for another market:

  • Product descriptions: translate product information while preserving specifications, features and important purchasing details.
  • Product and category pages: adapt ecommerce content, catalogue descriptions and category introductions for customers in another language.
  • Landing pages: localise benefits, calls to action and commercial messaging without relying on a word-for-word translation.
  • Service and marketing pages: translate service descriptions, solution pages, feature pages, pricing explanations and campaign content.
  • Blog posts and guides: adapt informational articles, knowledge-base content, educational guides and how-to pages for new audiences.
  • Link-building articles: translate or localise existing articles for publication in another language or market.
  • Larger website projects: submit several related pages with shared brand, terminology and formatting instructions to maintain consistency across the project.

Written by native-language writers

Website content needs more than correct grammar. It must use language that feels familiar and appropriate to the target reader.

Bazoom works with native-speaking writers across more than 20 languages. Translation orders are matched according to the target language, subject and available industry experience.

A native-language writer can recognise when a technically correct phrase sounds unnatural, when a call to action needs to be rewritten and when terminology should be adapted for the intended audience.

Language availability depends on the subject and scope of the order. You can confirm availability before submitting an unusual language, regional variant or highly specialised project.

Preserve your brand voice

Your translated content should still sound like your business.

Add your brand guidelines, tone-of-voice instructions or examples of approved content to the order. The writer will use these materials to understand how your company communicates and which elements should remain consistent across languages.

You can provide:

  • A terminology glossary
  • Product and service documentation
  • Existing approved translations
  • Preferred calls to action
  • Words that must remain untranslated
  • Required product names and trademarks
  • Formality and tone instructions
  • Terms or claims that must be avoided
  • Market-specific information

For larger projects, the same glossary and shared instructions can be used across related orders. This helps keep terminology and messaging consistent throughout the website.

Keywords for the target market

The phrase people use in one language is not always the direct translation of the phrase used in another.

You can provide approved target-language keywords as part of the order. The writer will incorporate them naturally while protecting the meaning and readability of the page.

When no target-language keyword is supplied, the writer can choose natural terminology based on the subject and context. For projects where organic search is especially important, we recommend carrying out keyword research for the individual market and including the selected terms in the brief.

This allows the translation to reflect both the source content and the way customers describe the subject in the target language.

Accurate content starts with a clear source

The writer uses your existing content as the basis for the translation.

Before placing the order, make sure the source page is accurate and up to date. Outdated prices, specifications or claims will otherwise be carried into the translated version.

Useful source material can include:

  • The original website page
  • A text document
  • Product specifications
  • Brand guidelines
  • Approved terminology
  • Existing keyword research
  • Market-specific instructions

The writer will not invent product details, prices or claims that are missing from the source material. You should review the final translation before publication, particularly when the page includes technical, legal, medical or regulated information.

How ordering works

Supply the source content, choose the target language and review the finished translation before publishing.

  • Choose Translation: select Translation when you already have content that needs to be adapted into another language.
  • Add the source content: provide the original text, document or page URL, and make sure the source version contains all the information the translated page should include.
  • Select the target language: specify the language and, where relevant, the intended country or regional variant. Content written for the United Kingdom may require different spelling and terminology from content intended for the United States.
  • Add your instructions: include keywords, terminology, brand guidelines, tone instructions and any wording that must remain unchanged.
  • We match the order with a writer: Translation content is always human-written and assigned to a native-speaking writer based on the target language and subject.
  • Review the translation: review the finished content through the platform and approve it or request changes before publication.

Revisions are free and unlimited. Orders are typically delivered within four business days, depending on the language, word count and complexity of the content.

Frequently asked questions

Is the translation completed by a human?
Yes. Website translation is always completed by a human writer.
Do you use native-speaking writers?
Yes. Translation orders are assigned to writers who are native speakers of the target language.
Which languages do you support?
Bazoom works with writers across more than 20 languages. Availability depends on the subject, target language and scope of the project. Contact the team before ordering if you need an unusual language or regional variant.
What is the difference between translation and localisation?
Translation transfers the meaning of content into another language. Localisation also adapts elements such as tone, terminology, formatting, examples and calls to action for the intended market.
Can you translate an entire website?
Yes. You can submit multiple pages as part of a wider translation project. Provide a clear source for each page and use shared brand and terminology instructions across the orders.
Can you translate product descriptions?
Yes. Include the original descriptions, product specifications and any approved terminology, and the writer will preserve the factual product information while adapting the language for the target audience.
Can you translate landing pages?
Yes. Landing pages, campaign pages and other marketing content can be translated and localised. The writer can adapt the tone and calls to action while preserving the central offer and meaning of the original page.
Do you translate keywords directly?
Not always. A direct translation may not be the most natural term in the target language. You can supply approved target-language keywords, and the writer will use them naturally within the translated page.
Can you follow a terminology glossary?
Yes. Add your approved terminology and any words that must remain unchanged to the order. Using the same glossary across related pages helps maintain consistency throughout a larger website project.
Is translation cheaper than ordering new content?
Both services are priced per word. Translation is suitable when the original information, structure and purpose remain relevant, while new content may be more appropriate when the audience, offer or search intent is substantially different in the new market.
Can I request revisions?
Yes. Revisions are free and unlimited. You can request changes until the translation is ready to publish.

Other content services

Ready to order?

Create a free account and order in minutes. Pay per word, with no subscription and no monthly minimum.

Get started →