Website translation services
Content rewritten for a new market by someone who lives in the language, not converted word for word.
Machine translation has become good enough that its failures are subtle rather than obvious. The grammar is fine. What goes wrong is register, idiom, and the search terms people in that market actually type, none of which survive a literal conversion.
For a page whose job is to rank and sell in the target country, that difference decides whether it does either.
Localisation, not conversion
Our translators are native speakers who write in their own language rather than into a second one. They adapt examples, currency, formats and idiom to the target market, and they use the keyword the market searches with instead of the literal translation of your English term.
Those two are frequently different words, and picking the wrong one quietly costs you the entire search volume for the page.
What we localise
Anything you have already published in one language.
- Product catalogues and category pages
- Landing pages and campaign copy
- Blog archives and knowledge bases
- Link building articles for placements in local media
Getting the technical side right
Translated pages only earn their keep if search engines can tell which market each version serves. That means a locale in the URL path, a self-referencing canonical on every language version, and reciprocal hreflang tags across the whole set including an x-default.
We write the content rather than implement the tags, but we will flag it if the pages you are translating sit on a setup that will suppress them. Publishing six translations that all canonical back to the English original is a common and expensive mistake.
Frequently asked questions
- Which languages do you cover?
- Every major European language and most commercially significant markets beyond. If you have an unusual pairing, ask before ordering rather than after.
- Is this cheaper than writing new content per market?
- Usually, yes, since the research and structure already exist. It is priced per word like everything else.
- Do you translate keywords literally?
- No, and this is the main reason to use a person. We target the term with the search volume in that market, which is often not the direct translation of your source keyword.
- Can you keep terminology consistent across a large site?
- Yes. Send a glossary of terms you want handled a particular way and it will be applied across the order.
Other content services
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