SEO copywriting services
Landing pages and campaign copy that earn the click from Google and then do something with it.
SEO copywriting sits in an awkward gap. Pure SEO writers produce pages that rank and then leak every visitor. Pure conversion copywriters produce pages that convert beautifully and never get found. The pages that actually pay for themselves need both, from the same person, at the same time.
That is what this service is for: money pages, landing pages and campaign copy where the traffic and the conversion rate matter equally.
Where SEO copy differs from blog content
A blog post can afford to be generous and discursive. A landing page cannot. It has one job, usually one primary keyword, and a visitor who will leave in eight seconds if the first screen does not confirm they are in the right place.
So the structure is different. The primary term goes in the H1 and the opening sentence, not sprinkled through paragraph four. The proof sits above the fold. Objections get answered in the order people actually raise them rather than in the order the marketing team likes to present them.
What we write
Anything on your own domain where the reader is close to a decision.
- Service and solution pages targeting commercial-intent keywords
- Campaign and paid-traffic landing pages
- Homepage and above-the-fold rewrites
- Comparison and alternative pages
- Pricing page copy and feature explanations
How we handle your voice
If you have a brand guideline document, a tone-of-voice deck or three pages you consider on-brand, link them in the order form and the writer will work from those. If you do not, say so. We would rather write clean, plain copy in your industry's register than invent a personality for you and get it wrong.
Either way the first draft comes back as a complete page you could publish, not an outline for you to finish.
Frequently asked questions
- Can you work from an existing page I want to improve?
- Yes. Paste the URL into the order and tell us what is not working: low rankings, high bounce, weak conversion. The writer will rewrite against that specific problem rather than starting from a blank page.
- Do you do keyword research as part of this?
- We optimise around the keywords you supply. If you leave the keyword field blank the writer will target the obvious commercial term for the page, but we are not a substitute for a proper keyword strategy and will not pretend otherwise.
- How long should a landing page be?
- Shorter than most SEO advice suggests. For a commercial page, 600 to 900 words is usually enough to satisfy search intent without burying the call to action. We will tell you if we think your word count is working against the page.
- Can you match a specific competitor's positioning?
- We can read a competitor page and write something sharper against it, which is normally what people actually want. We will not copy their structure or claims wholesale.
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